Corporate merchandising is often confused for corporate branding which is not the same thing. Corporate merchandising is the application of a company name and logo to various consumer items that are either given away as promotional gifts or sold for income generation targeted to a specific need.
For corporate merchandising to be successful, the reputation of the company should be commensurate with the image that it wants the consumers to have, thereby making the consumer want to be associated with the company by either wearing the company’s branded t-shirt, use the company’s branded pen, umbrella, mug etc.
At Evolve, we can confidently assure you of one thing – QUALITY. We do not take this lightly as your merchandise is a direct reflection of your esteem and for us, this comes first at all times.