Printing invades every aspect of our lives. It made newspapers possible, books affordable and marketing and promotion the weapons of the common man. The many applications of printing would be difficult to put down but suffice to say that the world would be a much less fun place to live in without printing. So, offset or digital?

To begin with, it is important to know the difference between the two. Offset Printing is where an image is transferred, or “offset” from a plate, to a rubber blanket, to the sheet of paper where the ink is applied; while in Digital Printing images are digitally transferred to paper using lasers, positive and negative static charges and either dry toner or liquid suspended toner particles.

Among the reasons behind the choice of which type of printing to go for are:

  • Quantity – Offset is cheaper than digital when it comes to long runs and high quantity prints.
  • Turnaround – Digital will always be faster due to no set-up costs, and can help you meet deadlines.
  • Proofing – Because of setup an actual proof off an offset press is very expensive while with a digital press, a single sheet can be printed prior to the run, and then easily repeated once approved.
  • Customization – On Demand and quick file changes are all possible using Digital Presses. These are either not available or as easy to accomplish on an offset press.
  • Colour Matching – When using CMYK, Offset and Digital presses both produce similar results. When using pantone or SPOT colours, offset presses offer more accurate matching as the actual liquid colour ink is used.
  • Paper Selection – Digital presses max out at 300 GSM, while offset can go with heavier stock. Offset presses also offer larger sheet sizes and more substrates.

At Evolve, we advise our clients as to which is the best option for their print production, ensuring that their costs are manageable and proportionate to what they are looking for.