1. Introduction
Evolve Media recognises both the opportunities and the risks associated with artificial intelligence, machine learning systems, automated scraping, and large-scale content extraction technologies.
As a long-established creative and media agency, we place high value on originality, client confidentiality, intellectual property, and responsible digital use. This AI Access Policy explains how automated systems may or may not access content on evolve.co.ke, the restrictions applicable to AI model training and scraping, and how Evolve Media may responsibly use AI tools in its own operations.
2. Purpose of This Policy
This policy is intended to protect Evolve Media’s proprietary content, portfolio materials, media assets, and creative work; prevent unauthorised harvesting, copying, or extraction of content for AI training or dataset building; clarify the standards under which Evolve Media may use AI-assisted tools internally; and support confidentiality, copyright compliance, and responsible technological adoption.
3. Prohibited Automated Access
Unless expressly authorised in writing by Evolve Media, the following are prohibited in relation to evolve.co.ke and any associated digital assets.
AI and machine learning training use: You may not use, copy, download, reproduce, index, republish, ingest, transform, or otherwise process any text, images, videos, graphics, branding, layout, metadata, or portfolio content from our website for training machine learning models, fine-tuning AI systems, building datasets, developing generative AI products, benchmarking or evaluating commercial AI systems, or generating synthetic media based on our content.
Unauthorised web scraping: You may not use bots, crawlers, spiders, scrapers, harvesting scripts, automated agents, or similar technology to copy or extract website content at scale, access project archives or protected content, collect contact details, duplicate creative portfolio materials, or systematically capture metadata, images, descriptions, layouts, or published works.
Circumvention of access controls: You may not bypass or attempt to bypass any technical, organisational, or legal measures implemented to restrict automated access, copying, extraction, or misuse of content.
4. Intellectual Property Reservation
All content published on evolve.co.ke, unless otherwise stated, is protected by applicable copyright, trademark, design, database, and other intellectual property principles. This includes text, copywriting, brand elements, photographs, layouts, graphics, illustrations, portfolios, case studies, and creative concepts.
Nothing in website access grants any right to use our content for AI training, automated reproduction, mass extraction, derivative dataset creation, or model development.
5. Permitted Access
Ordinary browsing by human users and legitimate indexing by search engines may be allowed to the extent technically and legally permitted by us, and subject always to our website terms, robots instructions where applicable, and this policy. Any commercial reuse, automated extraction, republication, or high-volume access outside normal browsing is prohibited unless expressly authorised.
6. Monitoring and Enforcement
Evolve Media reserves the right to detect, monitor, investigate, log, and block suspicious or abusive automated access; restrict IP addresses, bots, crawlers, user agents, networks, or services that violate this policy; and issue takedown demands, legal notices, or other enforcement measures where our rights or our clients’ rights are affected.
We further reserve the right to update technical access rules, including robot instructions and other access controls, without prior notice
7. Our Responsible Use of AI
As a forward-looking media business, Evolve Media may use AI-assisted tools to support internal productivity and service efficiency in areas such as early-stage ideation, research support, workflow assistance, summarisation, planning, production support, and internal process automation.
Human oversight: AI tools are used as support tools, not as substitutes for human judgment, professional review, editorial control, or creative direction. Final outputs intended for client delivery or public release are subject to human oversight.
Originality and quality control: We aim to ensure that AI-assisted outputs are reviewed for originality, relevance, accuracy, tone, and suitability before use.
Copyright and rights compliance: We do not knowingly rely on AI outputs in a manner that infringes copyright, violates third-party rights, or misappropriates confidential creative work.
Confidentiality and client data protection: Client-confidential information, unreleased campaign material, internal strategy, or sensitive project data will not be entered into public or unsecured AI tools unless there is an appropriate legal, contractual, and technical basis for doing so, including adequate confidentiality and security safeguards.
No blind reliance: AI-generated content can be incomplete, inaccurate, biased, or misleading. For that reason, Evolve Media does not treat AI output as automatically reliable and applies human review where appropriate.
8. Client and User Expectations
Where clients engage us for creative, media, content, strategy, or digital services, Evolve Media reserves the right to determine the tools, methods, and workflows used in service delivery, unless otherwise agreed in writing. Specific client contractual terms, NDAs, or project instructions may override or supplement this policy in relation to confidentiality, data use, or technology restrictions.
9. No Implied Licence
No provision of this policy or any access to evolve.co.ke shall be interpreted as granting a licence, waiver, consent, or permission for AI training use, model ingestion, automated extraction, republication at scale, derivative dataset creation, or commercial exploitation of our content. Any such use requires prior written approval from Evolve Media.
10. Changes to This Policy
We may revise this AI Access Policy from time to time in light of legal, technological, business, or operational developments. The most current version will be posted on this page with the updated date
11. Contact
For permissions, questions, or concerns relating to this AI Access Policy, please contact Evolve Media at info@evolve.co.ke.
